The Columbus Museum of Art often creates a special web presence for major traveling exhibitions, but for To Live Forever, a special opportunity presented itself. Both the IMA and the Brooklyn Museum are institutions that have a significant interest and investment in building online communities. It seemed only natural to combine those goals in the making of this web site.

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Why are you telling us all this?
"Canned" exhibitions are often created by museums and travel around, sometimes without much dialogue between the organizing institution and host venues. We wanted to create an on-going discussion between our museums that would address what our audiences want to know about the exhibition while strengthening each of our digital content skill sets through collaboration. We feel this approach is an innovative one that we hope will inspire other museums to reach out not only to new audiences, but also to each other to create more dynamic, engaging and meaningful content.